BMW is the winner for the fifth time

For the fifth time, BMW (7 Series) was number 1 most appealing premium luxury in J.S. Power and Associates 2006 appeal study. The appreciation was for: execution, layout appeal and automotive performance. The BMW is characterized by the strong individual performances. â€œBMW owners are among the most passionate and critical in the industryâ€, said Tom Purves, Chairman and CEO of BMW of N America.

The study made in 2006 is based on answers from more than 63,000 new-vehicle owners. This study measures owners delight with the design, layout, content and performance of their new vehicles.

The study is based on 10 categories: engine/transmission; driving dynamics; seats; storage and space; vehicle interior; heating; ventilation and cooling; vehicle exterior; audio/entertainment/navigation; visibility and driving safety; fuel economy.