Dodge Journey Crossover

Dodge will come on automobile market with the Journey crossover model, which will be launched in 2009 and will compete against Ford Edge. This means that they want to set going Dodge selling around the world.
Journey is the first vehicle from this segment, realized by Dodge, the American brand being known especially for its “muscular” truck and for its aggressive style.
The Crossover class started to form 11 years ago on the world auto market, starting with Toyota RAV4 and is the segment on the market with the biggest rise, being estimated a number of 90 new models to appear until 2009.

Launching on this market segment is coming for Dodge in a difficult period for Chrysler group (Dodge is a part of it), which just closed an unhappy “marriage” started 9 years ago with Daimler AG.
Dodge is the best selling car from Chrysler in USA, with 6.5% from the American market, conform Autodata Corp.
Chrysler wants 1.4% from the Western Europe market, until 2009. This represent twice comparing to 2005 market desire.

Dodge Journey Crossover