Mercury brand
Mercury logo
We didn’t tell you nothing about Mercury, until now, but all we can say is that Ford will scrap the Mercury brand, as dealers informed us. Only 23 % of dealers are not worried about this. 28 % of dealers believe that big names like Ford or Lincoln can carry their stores very easy and 36 % of dealers thought that their stores could survive without Mercury (I think that they can do that with some difficulty). Dealers of Mercury and Lincoln think that Lincoln is much important to survive, than Mercury.
Mercury 1990
We don’t know for sure what is next, but the statistics says that Mercury’s sales have fallen from 450,000 units a year, in 1997/1999 to 200,000 units per year between 2003 and 2006. This doesn’t sound to optimistic.
Tags: cars, car news, brand, Mercury, Lincoln, Ford, dealers, statistics, sales
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