The 2013 Ford Fusion-Logo Recognition App

 

 

The 2013 Fusion is being teased by Ford via mobile apps which fans can download for iPhone or Android by pointing the camera of the device at the Ford logo either from a car, online or an image in a magazine. After the logo was read by the application, a 360 degree version of the new model is activated, which users can use for a virtual driving course.

 

New courses and video clips featuring interviews from the creators of the car are going to be offered by the application, every day from Wednesday until the hybrid vehicle is revealed at the 2012 Detroit Auto Show. Obviously, users will also have the opportunity of sharing pictures from the app via Twitter and Facebook.

 

Ford’s main aim is to keep enthusiasts and fans engaged, active and creating a buzz on social networks as part of the build up to the car’s launch while still maintaining some secrecy of the car’s look and design details.

 

Ford is actually expecting this application to become a real wow as how social networks were two years ago.

 

The Ford Fusion app video below:

 

http://www.youtube.com/watch?v=d5QMrIvZzow&feature=player_embedded

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